Development and implementation of the activation at Fight Nights Global 2 events (Moscow, Concert Hall “Russia”):
- New users registration on the event.
- BMW car drawing lottery.
- Media coverage to increase the presence of the brand on TV and in sport media. TV additional exposure.
- Creating a clear association: «Fonbet = betting on mix fight“.
- Increase traffic at betting shops and on the site.
- VVIP hospitality program.
Implemented a large-scale program for the registration of new users (including VIP) through motivating the drawing of smartphones and branded merchandise.
For a mass audience worked photo zone, simulating the octagon, with the main hero of the night – Vitaly Minakov. As well as a sports area where fan could check the power of punch.
For more exposure on TV was offered two solutions: branded BMW (was raffled before the main fight) and a giant VIP-cards for the fighters.