OBJECTIVES

Development and implementation of the activation at Fight Nights Global 2 events (Moscow, Concert Hall “Russia”):

  • New users registration on the event.
  • BMW car drawing lottery.
  • Media coverage to increase the presence of the brand on TV and in sport media. TV additional exposure.
  • Creating a clear association: «Fonbet = betting on mix fight“.
  • Increase traffic at betting shops and on the site.
  • VVIP hospitality program.

SOLUTION

Implemented a large-scale program for the registration of new users (including VIP) through motivating the drawing of smartphones and branded merchandise.

For a mass audience worked photo zone, simulating the octagon, with the main hero of the night – Vitaly Minakov. As well as a sports area where fan could check the power of punch.

For more exposure on TV was offered two solutions: branded BMW (was raffled before the main fight) and a giant VIP-cards for the fighters.