• Russian market penetration.
  • Increase brand awareness and fan loyalty.
  • Expand league’s presence in Russian-speaking social media.
  • Fanbase extension.


  • Development and implementation of SMM strategy for Russian-speaking social media.
  • Launch of LaLiga official community on VK.com (550+K followers in 10 months without paid promotion).
  • Creative ideas and organization of prize draws for page followers.
  • Announcement and PR-campaign.
  • Day-to-day maintenance and support.