OBJECTIVES

Development and implementation of sponsor activation program for Channel One Cup 2018 winter classic between Russia and Finland in Saint Petersburg:

  • Raising fan awareness about the fact of Liga Stavok and FHR partnership
  • Fan activities development and realization.
  • Development of contest mechanics for FHR official page in VK.
  • Involving bloggers for PR-support.

SOLUTION

We proposed and implemented the following activities within the project:

  • Competition on knowledge of historical facts about hockey on FHR official page in VK.
  • Competition on accuracy for the fans on the ice during the game break.
  • CRM-activities on the stadium for VIP and mass audience.
  • Организация развлекательных активностей для болельщиков.
  • Entertainment activities for the fans
  • Working with bloggers during the game.