Development and implementation of sponsor activation program for Channel One Cup 2018 winter classic between Russia and Finland in Saint Petersburg:
- Raising fan awareness about the fact of Liga Stavok and FHR partnership
- Fan activities development and realization.
- Development of contest mechanics for FHR official page in VK.
- Involving bloggers for PR-support.
We proposed and implemented the following activities within the project:
- Competition on knowledge of historical facts about hockey on FHR official page in VK.
- Competition on accuracy for the fans on the ice during the game break.
- CRM-activities on the stadium for VIP and mass audience.
- Организация развлекательных активностей для болельщиков.
- Entertainment activities for the fans
- Working with bloggers during the game.