OBJECTIVES

Activation program at home friendly and UEFA Nations League games of Russian national football team within the partnership of national payment system MIR and Football Union of Russia. Main objectives:

  • Raising fan awareness about the fact of MIR and FUR partnership
  • VIP hospitality program for MIR guests.
  • Sports.ru contest winners escort.

Design and production  of the cup for the national team player who became the best in all UEFA Nations League group stage games.

SOLUTION

We developed and implemented the following activations during 3 home games:

  • “Akinfeev’s save” photo zone; interactive wall with fans wishes for the team; art object.
  • Work with bloggers during the games.
  • Trip organization and escort of Sports.ru contest winners.
  • Organization of winner’s meeting with the player.
  • Holding of photo contest during the game.
  • VIP-hospitality for the client’s guests.
  • VIP-lounge branding.